DIGITAL MARKETING SERVICES
Location Based Marketing
Geofencing, Geo-Targeting, and Beaconing Services
Geo-Targeting
Geo-targeting involves detecting a user’s location, and serving them communications based on that location. Those communications might be ads or other content, like an email or geo-targeted push notification. Geo-targeted communications are delivered most commonly through text or push, and might also come when you open a certain app or social media site. The benefit of geo-targeting services are simple: enhanced personalization.
Geo-targeted content can be paired with data about user preferences and activities to really hone in on specific groups of people, and also exclude groups of people you don’t intend to target. Geo-targeting allows you to target a user wherever their device goes.
Geofencing
Target your ads to an audience based on their real world behaviors and historical location visits.
Where geo-targeting allows you to get more granular and include or exclude certain users in the target area (based on demographic, for instance), geofencing is a bit more of a blunt object in that you’ll capture all users who move into a certain area.
The purpose of creating a geofence is to target communications in a given zone, in a given context—just like geo-targeting, but with greater accuracy. Retail operators who want to catch the attention of shoppers as they pass by a store, for example, might use geofencing.
Location Marketing in Action
Our Geo-Location Tactics
Geofencing Solutions
Location-based mobile our advertising allows advertisers to target a specific location or geographic area with pinpoint accuracy. Deliver mobile advertising based on a users exact location, and target audiences at the right time, in the right place and with the right message.
Website Retargeting
Only 2% of web traffic converts on the first visit. Retargeting is designed to help companies reach the 98% of users who don’t convert right away. Stay in front of the audiences that matter most, by showing them targeted display ads wherever they go online.
Visitor Identification
Visitor ID identifies the companies that have been to your website, shows you what they looked at, for how long, and provides contact info for those companies. Our approach helps turn unknown website visitors into actionable sales leads.
Programmatic Advertising
Reach customers with messages tailored to their needs. We use big data to convert high-value audiences into customers. Unlock the full power of digital marketing by harnessing internal and third-party data to create and target audiences across channels.