Location Based Marketing

Geofencing, Geo-Targeting, and Beaconing Services


Geo-targeting involves detecting a user’s location, and serving them communications based on that location. Those communications might be ads or other content, like an email or geo-targeted push notification. Geo-targeted communications are delivered most commonly through text or push, and might also come when you open a certain app or social media site. The benefit of geo-targeting services are simple: enhanced personalization.

Geo-targeted content can be paired with data about user preferences and activities to really hone in on specific groups of people, and also exclude groups of people you don’t intend to target. Geo-targeting allows you to target a user wherever their device goes.

Target Customers When They Are Near a Competitor

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Target your ads to an audience based on their real world behaviors and historical location visits.

Where geo-targeting allows you to get more granular and include or exclude certain users in the target area (based on demographic, for instance), geofencing is a bit more of a blunt object in that you’ll capture all users who move into a certain area.

The purpose of creating a geofence is to target communications in a given zone, in a given context—just like geo-targeting, but with greater accuracy. Retail operators who want to catch the attention of shoppers as they pass by a store, for example, might use geofencing.

Location Marketing in Action

Our Geo-Location Tactics